Highlights: Juice Cosmetics, an Indian beauty brand, is gaining recognition for its clean, vegan, cruelty-free products and a fully in‑house process from formulation to packaging. Their “Label Padho, Hoshiyar Bano” (“Read the Label, Be Aware”) campaign promotes ingredient transparency and eco-conscious consumer education. The brand emphasizes inclusivity and ethical production while spotlighting women entrepreneurs at its recent event.
Published: Last month
Highlights: Amazon is bolstering its high-margin Premium Beauty segment ahead of Prime Day to counteract tariff pressures affecting lower-cost imports. This invite-only category includes elite brands like Estée Lauder, Olaplex, and Urban Decay and has grown by nearly 20% to $15 billion between April 2024 and April 2025. Sourcing locally and slim package logistics make premium beauty resilient against tariffs, providing Amazon with higher profitability and consumer demand stability. 3. L’Oréal Hires OnlyFans Star to Market Makeup Popular With Teenagers (The Guardian)
Published: 5 days ago
Highlights: L’Oréal sparked controversy by selecting Ari Kytsya, an OnlyFans content creator, as a brand ambassador for its Urban Decay line aimed at teens. The partnership has raised ethical concerns over promoting adult content figures to a younger demographic—some critics say it violates L’Oréal’s influencer guidelines. L’Oréal defends the move by citing authenticity and creative expression, though backlash continues.
